What Would Be The Hottest Internet Marketing Strategies for 2013

Digital Marketing has changed a lot this year, although google makes over 500 changes in his search algorithm every year, but this year they have made some big changes to improve the search result and better search engine marketing. If we talk about digital marketing strategies for 2013 it would be a lot different than this year because of the changes in SEM and social media marketing trends and algorithms. The current market status indicates that there will be a drastic change in the marketing strategy for internet marketing, podcasting, blogging, video and internet marketing techniques, and the year 2013 is going to be more competitive for internet marketer and online businesses.

Although it is not an easy science to predict the changes and strategy for the digital marketing for next year but the recent trend and improvements shows that it will be more competitive. But we are going to show you some marketing strategies that should be more productive in the coming year, What Would Be The Hottest Internet Marketing Strategies for 2013?:

#1. Measure What You Market

Since you can measure everything for online marketing, it allows you to keep track every aspect of the marketing campaign, it may be anything, sales stats, video marketing conversion stat, email marketing stat, online surveys, click through advertising, etc.. Keeping track of every move and stat will help you to refine your strategy and improve the conversion and sales.

#2. Use Social Media To Join The Conversation

Social media is the best way to engage customer this year and it will be for next year also, if you are not using it effectively now you need to learn to make it more effective and engage your customers easily. You should monitor the key sentiments & service issues of your business and customers, engaging with your customers helps you to fix all this and improve your social media marketing.

#3. Mobilize Your Marketing

It would be a good step to mobilize your marketing in the next year, since the number of users of Smartphones and tablets are increasing day by day and people prefer to get a device that allows to be in touch with internet anywhere, you should focus on the mobile media marketing. It may include, optimizing your website for mobile devices which should be like foundation for your mobile media marketing. Text media messaging which increases your reach to the customers. Mobile apps which will help you to improve the user experience and since apps are the most convenient way to access anything on the mobile devices and peoples are quite used to of it. And finally mobile search and display network to capitalize your SEM more efficiently.

The recent data says that mobile apps provide better conversion and revenue, the iPhone apps improves the conversion 200% with respect to the standard website, and even a mobile optimized website has been able to improve the conversion by 26% than standard websites. So obviously the mobile media marketing would be an effective strategy in the year 2013.

#4. Test?. Then Target

Create test samples and scenario and test for various factors like layout, user experience, advertisement quality, etc.? first, once you have some results and you know the system that works for you, you should work on targeting customers, create a more engaging experience for the customers based on the results you have got from the testing.

#5. Turn Data Into Insight

Since you will have access to every data and stats of your digital marketing you need to use that data and make decisions based on that data to improve your conversion and sales.

Although these are just a well researched guess and it should be more effective in the coming year. If you are really interested in knowing the effective digital marketing strategies for 2013 you should join the exhibit at SES Chicago where you will be able to listen to some big names in the world of digital marketing and you will learn some hottest strategies for next year.

Source: http://searchengineplacementservice.blogspot.com/2012/11/what-would-be-hottest-internet.html

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